The Side Hustle Makeover

Makeover Focus: Crystallize why the income stream matters to you and where it needs to go. We define your measurable financial goals and create a vision and plan to support them.
 

Makeover activities may include:

• Determine SMART financial goals

• Create a financial vision board

• Develop a financial budget and baseline plan

• Clarify your revenue goals vs. lifestyle goals
   

This step ensures your hustle is not just profitable, but purposeful.

Makeover Focus: Refine and validate the offers, products, or services you're selling so they align with your goals and market demand.
 

Makeover activities may include:

• Brainstorm using the 6 Ps (pain, passion, pedigree, pet peeve, profession, purpose)

• Mind mapping your best offer options

• Evaluate market fit and revenue potential

• Prioritize your offers for clarity and focus
   

This step helps ensure you are offering the right things to the right people at the right price.

Makeover Focus: Bring your business into good standing so you can operate without unnecessary risk or friction.

Makeover activities may include:

• Identify required licenses and permits

• Establish tax reporting expectations

• Review basic IP protections like trademarks

• Address industry-specific regulatory requirements

This step prevents future setbacks and positions your business to operate confidently. 

Makeover Focus: Set up a legal and financial structure that protects you, minimizes tax burden, and supports scalability.

Makeover activities may include:

• Confirm optimal business entity type (sole proprietor, LLC, etc.)

• Guide registration at state & federal levels

• Assist with EIN, DBA, and business filing processes

• Discuss asset protection, contracts, and risk management basics

This step creates a strong legal foundation so your business can grow without unnecessary exposure. 

Makeover Focus: We embed purpose and social impact into your hustle in ways that strengthen your brand and customer connect.

Makeover activities may include:

• Identify aligned nonprofits or causes to support

• Explore sponsorship or community engagement opportunities

• Develop a simple “impact plan” that reflects your values

This step helps build meaningful relationships, reputation, and community presence. 

Makeover Focus: Establish reliable revenue collection strategies and pricing frameworks that support growth.

Makeover activities may include:

• Clarify income sources and how they perform

• Evaluate pricing strategies for profitability

• Set up sales and payment systems

• Optimize offers for predictability

This step ensures money flows into your business in a way you can forecast and trust. 

Makeover Focus: Control how money leaves your business so you can protect profit and sustain operations.
 

Makeover activities may include:

• Identify bootstrapping approach 

• Separate personal vs business finances (avoid commingling)

• Develop a modest reinvestment strategy

• Identify tools/software to simplify expenses
   

This step keeps your side hustle lean but accountable.

Makeover Focus: Implement bookkeeping and financial tracking workflows that give visibility and control.
 

Makeover activities may include:

• Set up an accounting app or system

• Establish transaction categorization rules

• Create simple reporting dashboards

• Track cash flow on a regular schedule
   

This step gives you clarity of money movement so you’re never guessing.

Makeover Focus: Prepare your business for tax success, not tax surprises.

Makeover activities may include:

• Review deductible expenses

• Identify tax optimization strategies

• Build a tax readiness checklist

• Coordinate with CPA (as needed) for filings

This step turns a historically stressful task into a structured process. 

Makeover Focus: Equip you with the right people and networks so you aren’t doing everything alone.

Makeover activities may include:

• Identify advisors (legal, tax, business)

• Evaluate partnerships, JVs, or alliances

• Plan outsourcing + delegation

• Connect you to communities or cohorts

This step supports sustainable growth — no more trying to do everything by yourself.